ROOSTER, A NEW POP-UP STORE,
TO SELL LUXURY HOME FURNISHINGS JUST THREE TIMES A YEAR.
months ago, people said luxury is finished. That's nonsense.
There will always be luxury, just that the nature of it will
always be evolving.
South Carolina February 23, 2010 --- Parker Robinson, LLC has
announced it’s new retail store, the Canny Rooster, offering
luxury home furnishings brands at severely discounted prices.
Open for just 30 days at a time, three times a year, the pop-up
retailer will bring exclusive brands to market not typically
included in a discount venue.
typical discount home furnishing outlets, the Canny Rooster
will offer exclusive, high quality goods. “Even Luxury Brands
have stock they want to dispose of, elegantly,” says Marcia
Boyle, President of Canny Rooster’s parent company, Parker Robinson.
“Canny Rooster presents a platform to retail inventory that
is quality oriented, with a customer that appreciates the exclusivity
of the product.”
human nature to indulge, but shoppers have gone away from the
“I need more for the sake of more and more”, to being more discerning
about what they purchase. Value Retail, the largest string of
luxury outlets in Europe, has seen sales rise 20% to just over
$1.5 billion in the first three quarters of 2009 compared with
2008. While some customers feel too intimidated to walk into
a full-priced luxury boutique for the first time, buying an
item at a discount outlet can build confidence and allow shoppers
to trade up. Conversely, traditional luxury buyers may feel
some guilt over paying full price in tough economical times
but can purchase familiar products for much less at discount
economy has left many retail spaces empty. Shoppers see signs
of failure and deadness - stripped spaces, empty shop windows.
Then, suddenly there is sound, color, and energy. Pop-Up’s make
it a win-win for landlords and retailers, creating cash flow
for the landlord, a lower overhead structure for the retailer
and a new shopping opportunity for consumers.
Canny Rooster’s first sales event, each to be held in a different
location, will launch this March in Greenville, SC. On the last
day of each sales event, Canny Rooster partners with a local
charity to auction remaining items. A donation of 5% of the
proceeds, or a minimum of $1000, will benefit the charity. The
Junior League of Greenville was chosen to be the recipient of
the March sales event.
Robinson was established in 2004 as a premier home furnishings
pilot store in Sarasota, Florida. Seasonal “Sales Events” were
successfully tested at the pilot store from 2004 – 2006 which
ultimately led to the Canny Rooster pop-up store concept.
more information, please contact Marcia Boyle, President
here to download Press Release.