In Italy, its called miracolo. In the U.S., it’s called a small miracle. The story of VIETRI started with a mother and two daughters in 1983 on a magical holiday in Italy.

It’s a romantic story about Susan and Frances Gravely, and their mother, Lee Gravely. It began in 1983 with Lee Gravely inviting her two daughters on a trip to Italy.

While visiting the Amalfi area of Italy’s western coast, the Gravely trio stayed at the San Pietro Hotel in Positano where they fell in love with a captivating, handcrafted dinnerware at their hotel. With what the trio describes as “typical family curiosity,” they arranged to meet the artisans and spent three days watching them work at a nearby factory.

Upon returning to the United States, the sisters worked long hours, day and night, carefully researching all aspects of a new business that would quickly unfold before their eyes. Soon thereafter, in 1983, the three women launched VIETRI, Inc., named for Vietri-Sul-Mare, a small Italian fishing village near the Amalfi Coast.

For the Gravely’s, Vietri, pronounced vee-ay-tree, was symbolic of the company they were forming together…a play on “tre vite” which is Italian for three lives.

The VIETRI Brand…

The VIETRI brand combines the richness of European culture with a sophisticated American spirit. Fashion forward, yet classic, Italian home accessories are designed to complement the good life and celebrate Italy and all that it encompasses -- a love of life, people, nature, and simply good living. VIETRI means romance, love, timeless design, the care and talent of many hands to create and share beauty.