In Italy, its called miracolo. In the U.S., it’s called a small miracle. The story of VIETRI started with a mother and two daughters in 1983 on a magical holiday in Italy.
It’s a romantic story about Susan and Frances Gravely, and their mother, Lee Gravely. It began in 1983 with Lee Gravely inviting her two daughters on a trip to Italy.
While visiting the Amalfi area of Italy’s western coast, the Gravely trio stayed at the San Pietro Hotel in Positano where they fell in love with a captivating, handcrafted dinnerware at their hotel. With what the trio describes as “typical family curiosity,” they arranged to meet the artisans and spent three days watching them work at a nearby factory.
Upon returning to the United States, the sisters worked long hours, day and night, carefully researching all aspects of a new business that would quickly unfold before their eyes. Soon thereafter, in 1983, the three women launched VIETRI, Inc., named for Vietri-Sul-Mare, a small Italian fishing village near the Amalfi Coast.
For the Gravely’s, Vietri, pronounced vee-ay-tree, was symbolic of the company they were forming together…a play on “tre vite” which is Italian for three lives.